Basic Cultural Awareness

Most of us have a default setting of “clueless” when it comes to different view points and this can lead to problems. After all, humans are self-motivated and look after their own interests first. How else could you explain the decision of two ex-Google employees to create a start-up that essentially comes off as “Gentrification[…]

Instagram Picture

Why Snapchat Works

The photo above is gorgeous. Now granted that’s a subjective opinion but don’t tell me you wouldn’t be the slightest bit jealous if your coworker or friend posted that in your Instagram feed. Come on, it’s only human, isn’t it? Since it’s launch in 2010 – Instagram has sat at the pinnacle of what is[…]

Facebook Blank Profile

Altruism or Anonymity?

How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of  a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are[…]

Field of Dreams

The Predictive Web

Can you create serendipity? Great marketing provides branding, an experience and utility. Serendipity is usually an after-thought. How can you create a genuine and timely experience for the consumer? Shouldn’t the experience suffice? No. We’re at the point where the timing of the message is often more important then the content inside that message. What[…]