Why Snapchat Works

Why Snapchat Works

The photo above is gorgeous. Now granted that’s a subjective opinion but don’t tell me you wouldn’t be the slightest bit jealous if your coworker or friend posted that in your Instagram feed. Come on, it’s only human, isn’t it? Since it’s launch in 2010 – Instagram has sat at the pinnacle of what is[…]

Altruism or Anonymity?

Altruism or Anonymity?

How do you create a movement without scale? You can’t. At least not in the traditional sense. Segmentation of media has rendered the concept of  a “movement” into a much more digestible (and achievable) concept. Hitting the “mainstream” has never been easier. How? After all, shouldn’t fragmentation hurt this process? Yes and no. Humans are[…]